First Formula Kit
Thinking About Making a Switch?
We've Made it Easy For You
Select 5 of your favorite Permanent or Demi shades from our Dayglow Color Line to create your custom kit. Includes a full-size developer.
Available for new customers only. Limit one per customer.
Cannot mix and match Permanent and Demi formulas.
Color Categories
Choose from 50 strong, true-to-tone permanent shades that covers all your hair coloring needs.
Natural & Intense Natural
Neutral colors that retains natural tone. Intense Natural shades have 50% more pigment, perfect for resistant white hair.
Ash & Intense Gray
Intense, blue ash characters allow for perfect toning or neutralizing of orange and yellow tones.
Golden
Beautiful, warm golden shades with hues of hazelnut and sand. Suitable for rich full-bodied colors.
Pearl & Ash Pearls
Ash tones with a violet accent color that neutralize yellow characters with excellent durability.
Copper, Red, & Violets
Rich fashion shades ranging through copper, brilliant red, to deep mahogany and violet.
Chocolate
Deep, brilliant brown shades with cool (chocolate ash shades) or warm (brown shades) color characters.