SEPTEMBER - OCTOBER 2024
MARKETING SUPPLEMENTS
Everything you need to know about what’s included, pricing and savings follows. As always, the success of these deals is the direct result of your ability to upsell other Color Edge products based on the salon’s needs so do your research before you go out in the field.
Dayglow Hair Color
$59 Salon Cost, $11.80 Savings
Developed in Milan, our high performance permanent hair color outshines the competition. Purchase ten tubes of hair color and receive two at no cost. This low-ammonia color is free from parabens, paraffins, and ethyl alcohol. It is designed to nourish hair while it’s being colored, leaving it soft and shiny.
FEATURES AND BENEFITS
- Stain-free Italian formulation
- 1:1 mixing ratio
- 50 true-to-tone shades
SELLING POINTS
- 100% gray coverage
- 25% more pigment for longer-lasting coverage than its predecessor
- Low Ammonia formulation
Camellia Hair Oil
$9.99 Salon Cost, $2.51 Savings
Purchase our Camellia Hair Oil at only $9.99 each. Our lightweight and easily absorbed bonding formula is full of nutrients that give the hair lustré and replenishes dry strands with consistent use.
FEATURES AND BENEFITS
- Increases hair density and strength to protect from environmental damage
- Helps combat dandruff and tame frizz
- Great for reducing friction when using heat styling tools
SELLING POINTS
- Moisturizes and repairs damaged and dry hair
- Calms inflamed scales and promotes cell rejuvenation for new growth
- Provides nutrients needed for hair shine and hydration
Good Energy
$20 Salon Cost, $4 Savings
This never before seen deal is amazing for that ‘at home’ salon feel. Lock in color with our Acidifying Conditioner and style using Shine Cream. The Almond and Carrot Oils work together to hydrate and mend dried ends. You are essentially buying the Acidifying Conditioner 32oz, and receiving Shine Cream 2oz free.
FEATURES AND BENEFITS
- Extremely color safe
- Shine Cream can be used a blow dry agent and speed up dry time
SELLING POINTS
- Every salon that provides color services needs Acidifying Conditioner to restore hair to its natural pH level
- Closes cuticle to lock in color
Polish Serum 6oz.
$9 Salon Cost, $3 Savings
Purchase our Polish 6oz at the low cost of $9.00. This must-have serum is designed to be used before, during or after styling to fight frizz, restores hydration and mends ends of all hair types.
FEATURES AND BENEFITS
- Fights frizz
- Alcohol free formulation
- Infused with Avocado and Carrot Seed Oils
SELLING POINTS
- Can be cocktailed with other Color Edge styling products, such as our Glazed Styler
- Use on hands to combat dryness between clients
- Use at station to boost retail sell-through
Polish Serum 12oz.
$100 Salon Cost, $20 Savings
Purchase five Polish 12oz and receive the 6th at no cost. This must-have serum is designed to be used before, during or after styling to fight frizz, restores hydration and mends ends of all hair types.
FEATURES AND BENEFITS
- Fights frizz
- Alcohol free formulation
- Infused with Avocado and Carrot Seed Oils
SELLING POINTS
- Can be cocktailed with other Color Edge styling products, such as our Glazed Styler
- Use on hands and cuticles to combat dryness between clients
- Use at station to boost retail sell-through
Stylist Essentials
Purchase any two of the same items from our accessories collection and receive the third free. This includes the Paddle Brush, the Detangle Brush, Wooden Teasing Brush, Wide Tooth Comb, and 4-pack Hair Clips.
FEATURES AND BENEFITS
- Paddle Brush (Salon Cost $36): Ideal for wide areas of hair, this air-filled cushioned brush moves to the contours of your head. The strong bristles gently detangles without creating static and stimulates the scalp for hair growth.
- Detangle Brush (Salon Cost $16): The flexible but strong teeth glide through wet or dry hair without pulling, leaving hair smooth and tangle free with minimal damage
- Wide Tooth Comb (Salon Cost $10): Thicker teeth and wide-spaced teeth makes this an ideal tool for gently detangling wet or dry hair without breakage or scraping the scalp.
- Hair Clips (Salon Cost $16): Clips feature a wide-tooth grip to secure larger sections during cutting, coloring or styling. Hinged design adjusts to bulk without causing dents in hair.
- Wooden Teasing Brush (Salon Cost $14): The firm bristles provide optimal bounce and volume and height when styling. Made from eco-friendly materials.