Marketing Supplements

$90 Salon Cost, $32 Savings

Introduce clients to the benefits of using purple shampoo to refresh blonde tones and color fade associated with lightened, gray, and silver hair. The ultra-concentrated, Italian formulation is designed to be used once weekly and mixed with regular shampoo to combat brassiness. Purchase (6) 12oz and receive (1) 33.8oz with pump at no cost.

What’s Included 

Utilize our newly enhanced Frosty Shampoo Sell Sheet, designated for placement in salons to help refresh and update retail spaces. Frosty Shampoo 12oz tester also included.

Features and Benefits

• Leaves hair bright, soft, and manageable
• Organic Coconut Oil restores essential moisture
• Keratin Proteins bind to hair and strengthens strands

Selling Points

• Extends the life of color between sessions
• Works on all hair types and textures
• Use at station to boost retail sell-through

$120 Salon Cost, $20 Savings

Purchase (10) Polish 6oz and receive (1) Polish 12oz at no cost. This must-have serum is designed to be used before, during, or after styling to fight frizz. Its ingredients aim to leave hair feeling hydrated, smooth, and more manageable than before.

What’s Included 

Utilize our newly enhanced Polish postcard, designated for placement in salons to help refresh and update retail spaces. 

Features and Benefits

• Fights frizz and mends ends
• Alcohol-free formulation
• Infused with Avocado Oil

Selling Points

• Can be cocktailed with other Color Edge styling products
• Use on hands and cuticles to combat dryness between clients
• Use at station to boost retail sell-through

$15 Salon Cost, $3 Savings

Purchase our 12oz Shine Cream at the low cost of $15. This product is one of our top sellers for a reason. Pitch its multiple uses as a blow-dry cream, a leave-in conditioner, detangle cream, and a cutting cream, making it the go-to grab in the salon or at home. 

What’s Included 

Utilize our newly enhanced Shine Cream Tent Card, designated for showcasing our top hero product, along with Shine Cream samples.

Features & Benefits 

• Weightless formulation speeds up dry time
• Add ultimate shine and moisture
• Infused with Carrot Seed and Sweet Almond Oils

Selling Points 

• Can be cocktailed with other Color Edge styling products
• Discuss the ways product can be used
• Use to fill porosity of hair prior to toning 

$9 Salon Cost, $3.50 Savings

Our Camellia Hair Oil, bonded with the idea of a fresh new look. It features a bonding formula full of nutrients that give the hair lustré and restores shine with consistent use. Purchase just for $9 these coming months.  

Features and Benefits

• Lightweight and easily absorbed
• Increases moisture, density, and strength
• Helps combat dandruff, tames frizz, and restores shine

Selling Points

• Great for reducing friction when using heat styling tools
• Calms inflamed scales and promotes cell rejuvenation for new growth
• Apply prior to lightening service to create a protective barrier around hair

$36 Salon Cost, $9 Savings

Get the silky, shiny hair you’ve always wanted. This nourishing conditioner hydrates and closes cuticles with its innovative technology. It balances and restores hair to its natural pH level and is extremely color-safe. Purchase the gallon size at only $36.

Features and Benefits

• Restores hair to natural pH level
• Closes cuticle to lock in hair color
• Keratin Proteins bind and strengthens hair strands 

Selling Points

• Contains antioxidants that help detox the scalp
• Reduce inflammation
• Replenish backbar supply for toning or color services

$12 Salon Cost, $6 Savings

Our Deep Moisture Duo contains the 8oz Hydrate Shampoo and Conditioner. This restorative duo features innovative technology that delivers essential moisture and proteins to dry, dull hair.

What’s Included

Take advantage of the Deep Moisture Duo boxed we've included, as well as the Hydrate Shampoo and Conditioner samples. 

Features and Benefits

• Nourishes and softens hair at its core
• Improves shine and manageability
• High-quality formula improves moisture, shine, and softness

Selling Points

• Sets can be conversation starters
• Great way to introduce brand pillars to new stylists
• Ideal introductory products for our lin