NOVEMBER — DECEMBER 2024

MARKETING SUPPLEMENTS

Everything you need to know about what’s included, pricing and savings follows. As always, the success of these deals is the direct result of your ability to upsell other Color Edge products based on the salon’s needs so do your research before you go out in the field.

Shine Cream 6oz.

$120 Salon Cost, $37 Savings

Purchase (12) of our 6oz Shine Cream and receive our large 32oz Shine Cream with the pump at no cost. This product is one of our top sellers for a reason. Pitch its multiple uses as a blow-dry cream, a leave-in conditioner, detangle cream and a cutting cream, making it the go-to grab in salons or at home.

Features and Benefits

Speeds up dry time
Weightless formulation
Infused with Carrot Seed and Sweet Almond Oils

Selling Points

Can be cocktailed with other Color Edge styling products
Discuss the ways product can be used
Use to fill porosity of hair prior to toning

Shine Cream 2oz.

$96 Salon Cost, $48 Savings

Our hero product is on sale for the upcoming season! When you purchase (24) of our 2oz Shine Cream bottles, you’ll receive an incredible (12) additional bottles FREE. This is a fantastic opportunity to stock up on your favorite travel-sized product while enjoying amazing savings for the holidays.

What’s Included

Included are 25 sample packs of our Shine Cream, along with tent cards you can leave at salons that already carry Shine Cream.

Features and Benefits

Speeds up dry time
Weightless formulation
Infused with Carrot Seed and Sweet Almond Oils

Selling Points

Can be cocktailed with other Color Edge styling products
Use to fill porosity of hair prior to toning

Dayglow Super Light

$175 Salon Cost, $35 Savings

Our favorite deals of the year! Purchase (5) Dayglow Super Light Bleach and receive 1 additional tub FREE! Our bleach is formulated to lift up to nine levels while remaining gentle on the hair. The amino sugar care complex fortifies and repairs hair fibers, which translates into a safer chemical process that maintains the elasticity and health of hair.

What’s Included

To help you introduce our bleach to more customers, we’ve included three Super Light sample bags that you can share with those who haven't tried it yet.

Features and Benefits

Low Ammonia content
Highly conditioning, moisturizing, and protective
Ratio 1:1.15

Selling Points

Can be used on and off the scalp
Includes ~2lbs of lightener for all balayage and highlighting needs

Holiday Favors

$144 Salon Cost, $96 Savings

Don’t miss out on this unbeatable holiday offer. Purchase (24) Polish 2oz; and receive (12) Hydrate Shampoo 2oz & (12) Hydrate Conditioner 2oz FREE! This restorative duo is an integral part of our lineup and features innovative technology that delivers essential moisture and proteins to dry, dull hair.

What’s Included

Make sure to utilize the 15 Polish Postcards, along with a set of Polish, Hydrate Shampoo, and Hydrate Conditioner 2oz, all beautifully wrapped. Make sure to showcase the set so customers can see exactly what to expect when they purchase the deal.

Features and Benefits

Polish fights frizz with Avocado Oil
Hydrate Duo improves shine and manageability
Olive Leaf Extract hydrates hair deep within the follicle

Selling Points

Can be cocktailed with other Color Edge styling products such as our Glazed Curl Defined Styler
Packaged in ready to go box for salons or sell bottles individually
Use Polish on hands to combat dryness between clients

Blond Blonde

$120 Salon Cost, $86 Savings

Blond Blonde is an exceptional way to introduce the benefits of using purple shampoo to refresh color fade associated with lightened and silver hair. The ultra-concentrated formulation is designed to be mixed with regular shampoo to combat brassiness. Follow with Acidifying Conditioner to restore hair to its natural pH level. Purchase twelve sets (on sale at $10 each), and receive the 33.8oz Frosty Shampoo and 32oz Acidifying Conditioner FREE.

What’s Included

Take advantage of the sample Blond/Blonde we have included, along with our NEW Frosty Shampoo Sell Sheet.

Features and Benefits

Violet 43 to neutralizes brassy tones
Keratin Proteins strengthens hair strands
Acidifying Conditioner closes the cuticle and locks in color

Selling Points

Perfect deal for stocking up backbar supplies and retail sell-through
Use Frosty Shampoo once weekly to restore moisture and refresh blonde tones
Works on all hair types and textures; safe for men to use as well

Nourishing Masque

$40 Salon Cost, $25 Savings

Receive our Cali Chemical Green Cape for FREE with the purchase of the 20oz Nourishing Masque. Loaded with 14 key ingredients, it is designed to restore hair to its healthiest state when used weekly. UV protection helps protect hair while providing ultimate hydration.

What’s Included

Take advantage of the Nourishing Masque sample included in this month’s box. Be sure to let your clients experience the fragrance and feel its nourishing properties by applying a small amount to their hand.

Features and Benefits