JULY- AUGUST 2024
MARKETING SUPPLEMENTS
Everything you need to know about what’s included, pricing and savings follows. As always, the success of these deals is the direct result of your ability to upsell other Color Edge products based on the salon’s needs so do your research before you go out in the field.
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You Were Right
$45 Salon Cost, $15 Savings
Purchase six of our Shine Cream 6oz at the low cost of $45. This product is one of our top sellers for a reason. Pitch its multiple uses as a blow-dry cream, a leave-in conditioner, detangle cream and a cutting cream, making it the go-to grab in salon or at home.
FEATURES AND BENEFITS
- Speeds up dry time
- Weightless formulation
- Infused with Carrot Seed and Sweet Almond Oils to hydrate dried ends
SELLING POINTS
- Can be cocktailed with other Color Edge styling products
- Discuss all the ways product can be used
- Use to fill porosity of hair prior to toning
![](http://dayglowcolor.com/cdn/shop/files/SC-MM.png?v=1718736161)
Shine Cream 12 oz.
$162 Salon Cost, $54 Savings
Purchase nine Shine Cream 12oz; receive three 12oz Shine Cream 12oz at no cost. Retailing at $18.00/each, take advantage of the $13.50 net pricing, allowing customers to get their hands on our 2020 pre-covid pricing.
FEATURES AND BENEFITS
- Fights frizz
- Alcohol-free
- Infused with Avocado and Carrot Seed Oils
SELLING POINTS
- Can be cocktailed with other Color Edge styling products
- Use on hands to combat dryness between clients
- Use at station to boost retail sell-through
![Deep Moisture Duo Bundle, Includes Hydrate Shampoo and Conditioner 8oz](http://dayglowcolor.com/cdn/shop/files/CE_DMD_New.png?v=1705339232)
Deep Moisture Duo
$10 Salon Cost, $8 Savings
Our Deep Moisture Duo contains the 8oz Hydrate Shampoo and Conditioner. This restorative cleansing and conditioning duo features innovative technology that delivers essential moisture and proteins to dry, dull hair.
FEATURES AND BENEFITS
- Nourishes and softens hair
- Improves shine and manageability
- Olive Leaf Extract hydrates hair deep within the follicle
SELLING POINTS
- Sets can be conversation starters
- Great way to introduce brand pillars to new stylists
- Ideal introductory products for our line
![](http://dayglowcolor.com/cdn/shop/files/HYDRATION-MM.png?v=1718736162)
Hydration Therapy
$200 Salon Cost, $40 Savings
This trio of luxury haircare products is designed to replenish essential moisture to all hair types. Hair is restored to its optimal moisture level, leaving it soft, shiny, and manageable. You’re essentially paying for the Nourishing Masque and receiving the 2oz Hydrate Shampoo & 2oz Shine Cream at no cost. Purchase ten sets; receive two sets free.
FEATURES AND BENEFITS
- Hydrates and helps detangle all hair types
- Improves color vibrance
- Repairs split ends and reduce frizz
SELLING POINTS
- All products are color safe
- Natural UV protection
- Great way to introduce Nourishing Masque
![Glazed distributor special](http://dayglowcolor.com/cdn/shop/files/glazed-3424.png?v=1707414048)
Glazed Defining Styler
$96 Salon Cost, $27 Savings
Keep curls tightly formed and frizz free.Our bestselling product features the same weightless formulation designed to keep spirals in prime shape but has been reintroduced with a new fragrance. Purchase eight Glazed Defining Styler 12oz; receive the 32oz with pump at no cost.
FEATURES AND BENEFITS
- Enhances natural curl patterns
- Infused with Jojoba, Avocado, and Argan Oils
- Maximum hydration for shiny, healthy hair
SELLING POINTS
- Alcohol free
- Sulfate and Paraben free
- Weightless formulation
- UV protection
![](http://dayglowcolor.com/cdn/shop/files/FROSTSHAMP-MM.png?v=1718662768)
Frosty Violet Shampoo
$20 Salon Cost, $12 Savings
This Italian-made product is designed to be used as a pre-toner at the shampoo bowl or at your home shower. Its vivid violet undertone helps neutralize brassiness and yellowing. Purchase Frosty Shampoo 32oz on sale; receive the 32oz pump free.
FEATURES AND BENEFITS
- Coconut Oil helps restore essential moisture
- Keratin Proteins bind to hair and strengthen broken hair strands and cuticles
- Violet 43 is a concentrated pigment designed to neutralize brassy tones of bleached hair
SELLING POINTS
- Gentle formula rich with key ingredients
- Leaves hair bright, soft, and manageable
- Works on all hair types and textures