November - December 2023
MARKETING SUPPLEMENTS
Everything you need to know about what’s included, pricing, and savings in our new Color Edge Marketing Box for November/December follows. We’ve made sure to help support your efforts by including some extras for you to use as samples. As always, the success of these deals is the direct result of your ability to upsell other Color Edge products based on the salon’s needs so do your research before you go out in the field.
Nourishing Masque
$100 Salon Cost, $40 Savings
Purchase (5) Nourishing Masque 8oz, and receive (1) 20oz at no cost. This is the lowest price of the year so don’t miss out. Loaded with 14 key ingredients, it restores hair to its healthiest state with weekly use. UV protection helps protect hair.
WHAT'S INCLUDED
Take advantage of the Nourishing Masque 8oz sample to showcase at new salons. The goal is to up-sell a service that allows the client to feel pampered, while generating additional income for the salon.
FEATURES AND BENEFITS
- Moisturizes and conditions
- Helps prevent breakage
- Promotes hair growth
SELLING POINTS
- Create an add-on service for salon menu
- Charge between $15-$20 for service that takes less than 10 minutes
- Set aside one to sample on hands to demonstrate softening properties
Shine Cream 2 oz.
$96 Salon Cost, $48 Savings
Purchase (24) of our hero product, Shine Cream 2oz, and receive (12) Shine Cream 2oz at no cost. This product is one of our top sellers for a reason. Pitch its multiple uses as a blow-dry cream, leave-in conditioner, and detangle or cutting cream.
WHAT'S INCLUDED
Take advantage of the Shine Cream 2oz we have included to sample new possible clients.
FEATURES AND BENEFITS
- Speeds up dry time
- Weightless
- Infused with Carrot Seed and Sweet Almond Oils
SELLING POINTS
- Can be cock tailed with other Color Edge styling products
- Discuss all the ways that the multi-use product can be used
- Use to fill porosity of hair prior to toning
Super Light
$90 Salon Cost, $32 Savings
Our bleach is designed to lift up to nine levels and does it gently. The amino sugar care complex fortifies and repairs hair fiber, which translates into a safer chemical process that maintains the elasticity and health of the hair. Purchase (3) Super Light and receive (1) Frosty Shampoo 33.8oz with pump at no cost.
WHAT'S INCLUDED
Take advantage of the 4 samples to distribute among your top color accounts, opening the door for a prime follow-up opportunity.
FEATURES AND BENEFITS
- Low Ammonia content
- Highly conditioning, moisturizing, and protective
- Purple Shampoo is designed to cleanse and refresh blond tones

Blond Blonde
$8 Salon Cost, $5 Savings
This set combines Frosty Violet Shampoo and Acidifying Conditioner, the perfect duo for every light-haired beauty. Cancel out and neutralize the yellow commonly found in blonde, gray, and silver hair while restoring hair to its natural pH level.
WHAT'S INCLUDED
We’ve included one box for you to take with you to potential salons as well as to show any customers who don’t carry these products.
FEATURES AND BENEFITS
- Frosty Shampoo neutralizes yellow and brassy tones
- Keratin Proteins in conditioner bind to hair and strengthen strands
- Hair is bright, soft, and manageable
SELLING POINTS
- Gentle purple formula is rich with key ingredients like organic coconut oil to restore moisture
- Use once weekly to help neutralize brassy tones
- Works on all hair types and textures

Mandala Stylist Kit
$10 Salon Cost, $17 Savings
There is no denying that some things go best together, and that’s exactly why we have paired Tapestry Dry Shampoo and Waves Texture Spray in this styling kit. It also includes our Wooden Teasing Brush.
WHAT'S INCLUDED
We’ve included one box for you to take with you to potential salons as well as to show any customers who don’t carry these products.
FEATURES AND BENEFITS
- Waves is a Salt Spray without the drying salt; defines and enhances natural texture
- Tapestry’s unique formula neutralizes product and oil buildup from the scalp
- Infused with Botanical ingredients
SELLING POINTS
- This retail kit is the ultimate way for clients to achieve volume and texture on all hair types
- Tapestry is more than a dry shampoo; it also adds volume and extends styles
- Teasing Brush included imparts maximum volume
Holiday Favors
$96 Salon Cost, $96 Savings
Purchase (24) Hydrate Shampoo 2oz, and receive (24) Hydrate Conditioner 2oz at no cost. This restorative duo is an integral part of our lineup and features innovative technology that delivers essential moisture and proteins to dry, dull hair. **This deal comes boxed.**
WHAT'S INCLUDED
Take advantage of the (6) Hydrate Shampoo and Hydrate Conditioner 2oz wrapped duos we’ve included, using them as samples to leave at salons that aren’t carrying the brand. It gives the perfect opportunity to pitch as stocking stuffers.
FEATURES AND BENEFITS
- Nourishes and softens hair
- Improves shine and manageability
- Olive Leaf Extract deeply hydrates follicle
SELLING POINTS
- Excellent retail opportunity with eye-catching display
- Convenient, TSA-friendly sizing
- Reinforce Retail 101: selling through at retail after using products at the backbar