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Outshine the competition
Developed in Milan and manufactured with state-of-the-art technology, our high performance permanent hair color is formulated with a proprietary Silk Blend designed to condition hair as it is colored.

Chocolate
Deep and brilliant brown shades with cool (chocolate ash shades) and warm (brown shades) color characters.
Brown Shades 4.88 / 5.88
Chocolate Ash Shades 5.81 / 7.81 / 9.81

Golden
Beautiful warm golden shades including hues of hazelnut and sand. Suitable for rich full-bodied colors with excellent durability and cosmetic action.
Golden Shades 4.3 / 5.3 / 6.3 / 7.3 / 8.3 / 9.3
Golden Ash Shades 8.31 / 9.31
Sand Shade 10.23

Copper, Red, & Violets
Fashion shade ranging through copper, brilliant red to deep mahogany and violet. Suitable for rich full bodied colors.
Copper Shades 6.4 / 7.43
Rossi Shades 6.5 / 7.55
Mahogany & Violet Shades 4.7 / 6.57

Natural & Intense Natural
Neutral natural color from light to dark, will allow natural tone to remain. Intense natural shades are perfect for resistant white hair due to 50% more pigment.
Naturals Shades 1 / 3 / 4 / 5 / 6 / 7 / 8 / 9 / 10
Intense Naturals Shades 5.00 / 6.00 / 7.00
Frequently Asked Questions
Dayglow is a high-performance professional hair color manufactured with state-of-the-art technology for long-lasting results. The line includes 50 true-to-tone, micro-pigmented shades that produce dimensional results and superior gray coverage.
Mix 1 part of Dayglow Permanent Hair Color to 1 part Dayglow Cream Developer. Apply to towel dry, or dry hair and process for 40 minutes. Rinse & shampoo with Hydrate Shampoo, then use Acidifying Conditioner to close the cuticle and lock in pigment.
Dayglow is formulated to be mixed with Dayglow Cream Developer. The two create the perfect creamy consistency for best application. Also, the developer contains Aloe Vera, which is ideal for those experiencing scalp irritation.
For optimal gray coverage, we recommend mixing ¼ to ½ between shades 4-7 from the Natural series in your formulation.
For 100% white hair coverage, we recommend using shades from our Intense Natural .00 for more color deposit.
Dayglow Color has a cool under tone base.
No, Dayglow Permanent Hair Color cannot be used as a demi-permanent. Please visit our demi-permanent line here to purchase demi.